Press Releases

Irish Cancer Society encourages switches to Airtricity to help meet Daffodil Day 2011 fundraising target of €3.8 million

18 March 2011

18th March 2011: In the lead up to Daffodil Day 2011 which will take place across the country on Friday 25th March, the Irish Cancer Society is delighted to announce a new partnership with Airtricity. From Monday 21st March to Friday 25th March, Airtricity will donate €20 to the Irish Cancer Society’s Daffodil Day 2011 fundraising endeavour, for every person that switches online to Airtricity and enters the promotional code:  Daff2011 on  www.airtricity.com when making the switch.

5,000 volunteers, including staff volunteers from Airtricity, will take to the streets of Ireland on Friday 25th  March with a fundraising target of €3.8 million euro in mind. Funds raised on Daffodil Day are channelled into the following nationwide patient care services;

National Cancer Helpline (Freefone 1800 200 700) - in 2010 Irish Cancer Society specialist cancer nurses supported 21,206 callers to the National Cancer Helpline which was an increase up from 19,331 calls in 2009.

Night nursing – in 2010 Irish Cancer Society night nurses provided 7,187 nights of care to almost 2,058 families who were looking after someone at the advanced stage of a cancer illness, which was an increase up from 7,000 nights in 2009.

Oncology liaison nurses – in 2010 the Irish Cancer Society funded 16 Oncology Liaison

Nurses in hospitals across the country to the value of €497,943.

Financial aid – In 2010 the Irish Cancer Society provided financial aid to the value of over €909,512.

Cancer information literature – In 2010 the Irish Cancer Society distributed over 210,369 cancer information booklets and factsheets to people concerned about cancer across the country in 2010.

Daffodil Centres – In 2009, the Irish Cancer Society opened its first Daffodil Centre in Galway University Hospital and a second one in Beaumont Hospital, Dublin 9 in 2010 The Daffodil Centres are an extension of the Society’s Cancer Information Service and are there to provide information, advice and support to all those concerned or affected by cancer in the Hospital. The Irish Cancer Society wants to see these centres established in hospitals across Ireland and we are currently in discussions with five other hospitals about opening more Daffodil Centres in 2011.

Speaking about this new Irish Cancer Society partnership with Aitricity, John McCormack, CEO at the Society said “We enjoy significant support from the corporate sector across the year and especially around Daffodil Day. So we were thrilled to be approached by Airtricity and join forces with them on this novel initiative. We therefore encourage anyone who is thinking of switching their energy provider to think about making the switch to Aitricity next week from Monday 21st  March to Friday 25th  March, which will help us meet our Daffodil Day 2011 fundraising target and help us to continue to deliver our vital patient care services.”

Also speaking about the Irish Cancer Society partnership with Airtricity, Jackie Duggan, Marketing Manager, Airtricity said “Everyone in Ireland is affected by cancer either directly or indirectly so we are delighted at Airtricity to support the Irish Cancer Society in their Daffodil Day fundraising endeavour. In addition to directly supporting the drive through donations from switches, as part of the Airtricity Community at Heart Staff Volunteering Programme, Airtricity employees will be at various locations in Dublin selling daffodils on Friday 25th March to support this very worthy cause.”